Jude
Cohen.

Born in Jerusalem, raised between continents, arrived in Sydney as a teenager with the kind of outsider eye that tends to notice everything. The way light falls through a window at 4pm. The way a waiter adjusts a chair without thinking. That attention became the through-line of a career that started in kitchens and now moves quietly between boardrooms, shoots, and AI labs.

Before he ever called himself a creative director, Jude was a hospitality operator. He built, owned and ran venues across Sydney and China for the better part of a decade. Running rooms, hiring crews, opening, closing, stress-testing menus under pressure. No shortcuts, no trust fund. By the time he walked out of the industry in 2014, he'd earned the one thing most creative agencies can't fake: the inside. He knew exactly how a hotel launches, how a restaurant opens, and how a drinks brand dies on the shelf if it looks wrong in a room.

That's what Cohen Media House was built on. Ten years of lived hospitality, a camera he'd been teaching himself on for half that time, and a list of first clients who were already friends. Chefs, sommeliers, restaurateurs, hoteliers. In hospitality, word travels fast. It's a small town with loud opinions. His opinion travelled faster.

The studio started in hospitality and tourism. Hotel launches, restaurant openings, destination campaigns. The work has since grown into fashion, property and lifestyle. Eleven years in, Cohen Media House is behind some of the most recognisable brands in the country, and increasingly outside of it. Brand strategy. Photography. Film. Campaign production. Web. SEO. The scope grew because the clients grew, and the clients grew because the work did.

Alongside the agency, Jude keeps an uncompromising personal photography practice. His work has been exhibited internationally and privately collected in Sydney, New York, London, Berlin and Tokyo. His first monograph, Jude Cohen: Ten Years of Photography, was released in early 2026. A decade of the work that shaped him before the agency ever existed.

Through all of it, one rule stays: one founder, every brief. No account layers. No junior hand-offs. If Jude pitched it, Jude shoots, directs, and delivers it. It's the reason the work stays tight, and the reason clients who signed with CMH in 2014 are still signing renewals in 2026.